1984

Mark started working out when he was 12 with pushups and sit-ups next to his bed. After plateauing, he started stringing together exercise programs for muscle confusion and further growth.

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Brave People
1989

This elevated focus led to Mark joining the wrestling team in high school. Instead of playing video games, he’d skip school to go to the gym. The habit continued until he won his first bodybuilding competition in high school.

 

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Brave People
1997

All grown up, Mark enlisted in the United States Air Force to become a Special Operations Command Combat Controller.

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Brave People
2000

Mark broke the Pararescue/Combat Control underwater record which still stands today. He swam 133 meters on a single breath for 2 minutes and 23 seconds until losing consciousness.

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Brave People
2001

The national tragedy of September 11th increased the demand for Special Ops. Just 5 days earlier, Mark was assigned to help prepare incoming recruits.

As an instructor, Mark redesigned physical training programs and successfully reduced attrition by over 40% during a time when the entire special operations community was critically manned
 

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Brave People
2005

Just after leaving special ops, Mark co-wrote YAYOG with an author and friend. The book would take 5 years to write and produce after many hardships and failures.

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Brave People
2011

The year that changed everything: YAYOG was published with Random House after a climactic blind auction amongst publishers.

Since being published, the Mark Lauren brand has gained huge trust and credibility from the German market (and others) due to his native roots.

Mark’s audience strongly identified with the minimalist approach to his fitness programming, as well as his story of struggle and success.

 

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Brave People
Today

The story continues: with a new business model headed toward a monthly subscription video service, the opportunities for growth are endless.

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Brave People